Inside the Edit

I provided comprehensive technical leadership and development services for Inside the Edit’s Django-based subscription platform over nearly 8 years, supporting thousands of users and processing hundreds of thousands of pounds in revenue.

I began working with Inside the Edit when they faced an urgent crisis: Stripe was discontinuing an old API that their payment system relied upon. Rather than implementing a quick fix, I spent the first week retroactively adding comprehensive test coverage to the existing codebase. This methodical approach ensured that when I updated the Stripe integration, all functionality remained stable and reliable. The migration was completed successfully without any service interruption.

I continued to work with Inside the Edit and delivered many additional features.

I completely rebuilt their video delivery infrastructure to handle significantly higher concurrent traffic loads whilst implementing robust anti-piracy measures. Key improvements included:

• Domain restriction controls to prevent unauthorised video embedding
• Automated monitoring systems to detect suspicious account activity patterns
• Alert systems for unusual viewing behaviours such as consecutive video consumption
• Enhanced security protocols to protect premium content

I extended the Stripe integration beyond subscriptions to support diverse revenue streams:

• One-off payments for short online courses
• Merchandise sales with dynamic shipping fee calculation
• Integration with multiple third-party delivery and inventory management systems
• Implementation of Stripe’s tax calculation features, including complex VAT MOSS compliance for EU-registered companies

I developed a comprehensive live streaming solution that enabled monetised broadcasts:

• Real-time video streaming infrastructure for paid events
• Interactive Q&A system allowing audience participation
• Payment processing for live event access
• Embedded broadcasting capabilities

I implemented a flexible voucher and coupon code system, enabling the business to offer targeted discounts on subscriptions and drive customer acquisition through promotional campaigns.